The Future of Loyalty in the Data Era
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The Future of Loyalty in the Data Era
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The Future of Loyalty in the Data Era
Increasingly sophisticated and personalized customer experiences...
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Innovation, excellence, technology: at Exelab we design the future of business processes
Exelab and The Client Group: an operational synergy to raise customer experience to the highest level
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The Future of Loyalty in the Data Era
Increasingly sophisticated and personalized customer experiences...
Read moreEnterprise Technology
Enterprise Solutions
Recent Publications
Whitepaper
How artificial intelligence is revolutionising customer relations
Download the WhitepaperHubSpot
Extra
A new horizon for CRM
Automation and integration: apps
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100% digital, fast and paper free processes
A new standard based on AI and HubSpot
Integrated and optimized e-commerce management with HubSpot
Exelab World
Where ideas and innovation meet
Texts to meet tomorrow's challenges
Discover our insights: visit the blog
Insights
Go to the BlogIn primo piano
The Future of Loyalty in the Data Era
Increasingly sophisticated and personalized customer experiences...
Read moreAbout
About Us
Innovation, excellence, technology: at Exelab we design the future of business processes
Exelab and The Client Group: an operational synergy to raise customer experience to the highest level
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We are always looking for talent ready to make their mark: explore our opportunities
We're hiring!Exelab is an official partner of
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To effectively communicate with their customers and address their inquiries, the ConTe.it Cane e Gatto team decided to leverage the CRM HubSpot and implement targeted workflows. Through these initiatives, the pet insurance solution quickly became scalable in a rapidly growing market, yielding remarkable results within just a few months.
going from 25% to 50%
by over six times, soaring from 1.5% to 10%.
converting into customers rising from 15% to 25%.
Francesco Miglietta - Head of Pet Insurance | ConTe.It Admiral Group
With this new initiative, the company has taken on the mission of caring for our four-legged friends by offering a personalized insurance product to meet the needs of dogs, cats, and their owners.
The idea was born within the Innovation Lab, ConTe.It's innovation department, in 2019, after successfully testing the distribution of nine different insurance products in less than a year. This project marked a significant milestone for the company as it ventured into diversifying its portfolio and capturing new markets, with ambitious growth objectives.
However, educating a market requires substantial investments, and generic communication aimed at a large audience risks losing effectiveness and depleting the available budget.
In particular, it was crucial to have accurate knowledge of:
The first step taken by the ConTe.it Cane e Gatto team was to understand that the management system was not the appropriate tool for building customer relationships. The management system provided information only on customer acquisition and completed purchases, but it did not provide any insights into what happened in between. Without these data, it was impossible to understand and facilitate customer conversion.
Sale of insurance policies
Gestione dei clienti
Sono state date risposte alle domande:
"Where are they coming from?", "How do they behave?", and "What actions have they taken?" were answered.
Additionally, automated communications were implemented through a structured email marketing project. The management system was used for its main functions: selling and issuing insurance policies, while the CRM focused on customer management.
Users were segmented based on specific criteria, resulting in a significant improvement in key observed KPIs such as:
Furthermore, specific automated email workflows were configured based on the user's awareness level and the stage of the customer journey they were in, further enhancing the conversion rate.
Francesco Miglietta - Head of Pet Insurance | ConTe.It Admiral Group
Cross-functional support has been provided for key areas focused on the end user, including website development and marketing and sales processes.
In particular, Exelab utilized HubSpot's CMS to create the ConTe.it Cane e Gatto website, ensuring maximum integration between the CRM and the website itself. Furthermore, all data and information are centralized in HubSpot, enabling the team to manage key business processes from a single tool.
Exelab also developed the purchase funnel within HubSpot to enhance the user experience and implemented a marketing automation system to support sales and customer service processes and recapture customers who may have been lost during the purchase journey.
Additionally, a seamless integration between HubSpot and the automated policy issuance management system was developed, providing real-time visibility into key data for analysis and sales flow optimization.Lastly, Exelab created personalized landing pages and a discount code generation system that can be managed directly within HubSpot to increase the conversion rate.
Marketing Hub
It's HubSpot's solution for managing all marketing processes and marketing automation. It includes tools for:
Sales Hub
It's HubSpot's solution for managing all sales processes. It includes tools for:
CMS Hub
It's an extremely versatile tool to create websites of any complexity deeply integrated with the CRM. It includes tools for:
Discover how to turn your customers into fans of your company.
With the help of HubSpot, implementing a CRM system to understand your users' needs and behaviors in detail is the key to building lasting relationships and growing your business. Find out how HubSpot can help you achieve your growth and innovation goals!