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The Future of Loyalty in the Data Era
Increasingly sophisticated and personalized customer experiences...
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Innovation, excellence, technology: at Exelab we design the future of business processes
Exelab and The Client Group: an operational synergy to raise customer experience to the highest level
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Go to the BlogIn primo piano
The Future of Loyalty in the Data Era
Increasingly sophisticated and personalized customer experiences...
Read moreEnterprise Technology
Enterprise Solutions
Recent Publications
Whitepaper
How artificial intelligence is revolutionising customer relations
Download the WhitepaperHubSpot
Extra
A new horizon for CRM
Automation and integration: apps
Discover
100% digital, fast and paper free processes
A new standard based on AI and HubSpot
Integrated and optimized e-commerce management with HubSpot
Exelab World
Where ideas and innovation meet
Texts to meet tomorrow's challenges
Discover our insights: visit the blog
Insights
Go to the BlogIn primo piano
The Future of Loyalty in the Data Era
Increasingly sophisticated and personalized customer experiences...
Read moreAbout
About Us
Innovation, excellence, technology: at Exelab we design the future of business processes
Exelab and The Client Group: an operational synergy to raise customer experience to the highest level
Careers
We are always looking for talent ready to make their mark: explore our opportunities
We're hiring!Exelab is an official partner of
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Technology is the answer to conduct most of the marketing activities. If they want to help their marketing efforts succeed and their business progress, people in disrupting organizations must learn how to leverage the power of the tech-stack in use and transform it into an effective Mar Tech . For this, a goal-based approach and a flexible technology are needed.
We use both.
Technology is the answer to conduct most of the marketing activities. If they want to help their marketing efforts succeed and their business progress, people in disrupting organizations must learn how to leverage the power of the tech-stack in use and transform it into an effective Mar Tech . For this, a goal-based approach and a flexible technology are needed.
We use both.
In the strive to reach more results over failed attempts, Marketing Operations need to adjust their efforts constantly, and lead generation is often the first wall to climb. And even the most experienced marketing teams struggle when it’s about finding new ways of reducing costs, saving time and anticipating markets.
In our goal-based configuration of HubSpot CRM, we enable marketing Leaders to access valuable. information about every user interactions from any connected channel, to define how and where the most valuable leads would be for the organization. Marketing campaigns can then be adapted with more coherent content so that future customers will feel truly understood, while having a 121 conversation with the organization.
Large enterprises have gained value from HubSpot software’s flexibility, not only from its capacity to segment and display customer data, but also from the automation of marketing content deployments that can be easily customized and adjusted.
When the lead-base is segmented and there’s no lack of information, Marketing Operations can thrive and surpass their best results, and Managers can focus on creating a real, tailored 121 talk.
In an organization that learns, grows and succeeds, having a shaped panorama of what’s happening is crucial and time-consuming at the same time. We want Leaders to become Customer-Cultured Marketing Chiefs, setting up HubSpot so that they can access the information to enhance Marketing Operations over and over, in the easiest way ever.
We explore how the adoption of AI and Large Language Models (LLM) is transforming CRM.
We will see the benefits in terms of productivity, error reduction, improved data quality, and a more personalised customer experience.
We also look at the impact of AI on different business functions such as Marketing, Sales and Customer Service, with a focus on Hubspot AI as an example of successful integration of AI in CRM software.