EVENTS > CRM Impact 23/05

CRM Impact

E-commerce Edition

From success to excellence: how HubSpot plays a key role in the evolution of 'e-commerce.

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Promoted by Exelab

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04 May 2023

Milano

“Today, the biggest challenge companies face is being able to design and implement significant changes and meaningful innovations in their business in a very short time and in a sustainable way.”
Emanuele Caronia - CEO of Exelab



The event presented the positive impact of CRM on E-commerce through the telling of important innovative projects in CRM implemented with Unipolsai Assicurazioni, MVC Group, Multiconsult, ConTe.it Prestiti Admiral Group and Zakeke, based on HubSpot technology.

An exclusive networking event, aimed at CEOs, CMOs, Innovation Managers, CDOs, DGs of important Italian companies with a strong vocation for innovation, a moment of confrontation on the fundamental topic of CRM in the path of digital transformation.

WHO

Event's Speakers

Giovanna Loi

Chief Digital Officer

@ GroupM Italy

Marco Brusa

Managing Director

@ Acceleration by GroupM

Vladimiro Mazzotti

Strategic Advisor

@ Cambiomarcia by Unipolsai Assicurazioni

Michela Grando

CRM Manager

@ MVC Group

Marco Lavarda

E-commerce CRM and Business Intelligence Manager

@ Multiconsult

Francesco Cristofaro

Head of IT & UX

@ ConTe.it Prestiti Admiral Group

Nicolò Grosoli

CMO @ Zakeke

Featured Video

WHEN

calendar

Time

04 May 2023

from 6:30 PM

WHERE

location

Location

Terrazza Palestro, Via Palestro 2, Milano

WHAT

microphone

Welcome and Accreditation

6:30 PM - 7:00 PM

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Convention with Speakers

7:00 PM - 8:00 PM

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Talk Show

8:00 PM - 8:15 PM

microphone

Light Dinner and Networking

8:15 PM - 10:00 PM

“HubSpot is a tool that has given us so much flexibility. Its ease of use and ductility have given us a great advantage: we are able to work focusing on what our real business needs are. It provides a great added value in customer centricity, which is the engine of our products and the cornerstone of our processes and our business."- Francesco Cristofaro (Head Of IT and UX at ConTe.it Prestiti Admiral Group).

“Nowadays, the customer must be at the center of every single action. The challenge for every e-commerce is to create personalized relationships, based on the analysis of consumer needs and the target market, in order to be found at the right time. CRM is the right tool to achieve this goal” - Michela Grando (CRM Manager @ MVC Group).

“The value of a CRM solution implemented in the enterprise is attributable less to the software chosen, but rather to the way CRM is hardwired on business processes and effectively integrated with sales and after-sales channels” - Marco Lavarda (Head of e-commerce CRM and Business Intelligence @ Multiconsult).

CRM Impact aims to explore this evolving scenario to understand-in an open and dynamic panel discussion led by moderator Angelo Di Gregorio-how the consumer has changed and how emerging technologies and new digital experiences are redefining the role of CRM.

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