Marketing and sales alignment

Two sides of the same coin can look in the same direction

Leaders face a major friction, in any organization of any industry: the misalignment between Sales and Marketing Operations.

The more these two departments work on nontouching, parallel lines, the deeper this discrepancy gets ingrained in people, making their work poorer and sales scarcer. Worse, as offers to different clients should be customer-specific and coherent across teams, this has a direct impact on the perception that customers have of the Brand.

 

Marketing-and-sales-alignment-desktop copia
back- 1
Al least

WE FOUND

what Sales and Marketing need to work proficiently

We offer a solution to align both Sales and Marketing operations, by breaking down the barriers between them, which allows both departments to work in harmony and collaborate more effectively. With a unified view of the customer journey, Sales and Marketing can exceed their expectation in delivering to their Clients an experience that meets all the requirements.  

WE PUT
People
The Soul of the organization and the Makers of the company’s future
AT THE CORE AND
Technology
The engine that empowers the organization and enables people to work at their top-performance
IN THEIR HANDS TO HENANCE
Processes
The channels that fuel the organization and connect it with its clients
Discover how to
achieve marketing & sales alignment  arrow-down

Preparing for it

The alignment companies aim to reach becomes concrete when a seamless communication exists between Sales and Marketing, both virtually and in person.

We value and prompt businesses to create mutual environments that favor cadenced meetings and shared terms, so that it takes just some quick updates for people to regroup towards the final goals.

Frame 2608580 (1)

Going for it

Businesses need visual coherence in every touchpoint to maintain their Brand’s identity and reputation.

To help overcome the friction, HubSpot CRM enables businesses to set shared goals, data, and metrics in real time for Sales and Marketing, making them accessible on a mutually understandable platform.
 
The CRM Technology let you:

DEFINE METRICS AND KPIs

that both departments can measure and influence, like conversion rate and lead value

KEEP METRICS AND OBJECTIVES

that are team-specific always at hand, on a shared and centralized interface

Frame 2608582 (1)

Reaching it

We combined peoples’ potential with HubSpot functionalities and analyzed them, until we found a solution that makes Leaders smile.

Setting Service Level Agreements is the critical point with which we make the difference for businesses.

We help Leaders to create Revenue-Based SLAs that bring marketing and sales teams on the same page, eliminate waste of resources, and make people gather towards reaching one shared goal: growth.

Frame 2608579 (1)

Alignment

WIN CUSTOMERS’ TRUST

The results of bringing Sales and Marketing on the same line are not only about better sales, more quality-time at work and improved efficiency. We work hard so that Leaders do not lose opportunities and agents can offer products and services coherently.

This means promising specific solutions to specific pain points, and keeping those oaths to make an impact on the Brand’s reputation. As a result, businesses win buyers’ love and trust.

Frame 2608590 (1)
Frame 2608591 (1)
exelab-logo exelab_logo

WAYS TO

SUCCESS
Discover the multitude of adaptable work styles designed for any project. Find your perfect fit
evolve evolve
EVOLVE
achieve complex and long-term objectives on full-scope solutions.

Partner with us on a full-scope solution for your business. Aim high to achieve complex and long-term business objectives and experience the work of the First-Ranked HubSpot Diamond Partner in Italy.

enabled enabled
BE ENABLED
launch projects that disrupts and accomplish short-term goals.

Launch a project that disrupts and accomplish short-term goals. Start tasting the real HubSpot machine’s potential to accelerate growth and enjoy the support of our best engineers.

empowered empowered
BE EMPOWERED
access hourly packages to complete small projects.

Access our HubSpot-empowered business automation services, our trainings and technology consultancy on hourly packages to complete small projects and find quick solutions to tangled problems.

Get in touch